Atomic 212° announces new chief executive officer

The national managing director of indie media agency Atomic 212°, Rory Heffernan, has been promoted to chief executive officer (CEO), following last week’s news that Claire Fenner will depart.

Joining the agency’s Sydney office as a search engine optimisation (SEO) analyst in October 2010 – making him the company’s first employee – Heffernan has filled the national managing director role for more than two and a half years.

Throughout his 14-year stint at Atomic 212°, Heffernan has held various managerial and leadership roles within Sydney and Melbourne, including general manager for Melbourne, head of digital and group account director, account director and more.