Atomic 212 CIO Lorraine Woods takes on operations in expanded role
Lorraine Woods' promotion is the latest announced move at Atomic 212.
Atomic 212’s Lorraine Woods has been promoted to chief investment and operations officer at the media agency.
According to the Publicis-owned agency, Woods’ remit makes her responsible for updating agency processes, deploying innovative platforms and technology and “shaping a highly efficient, cohesive operational culture across several areas of the business, such as talent and resourcing.”
Woods will report to Atomic’s chief executive officer, Rory Heffernan. In turn, the agency’s general managers of Adelaide, Brisbane, Melbourne, and Darwin will report to her.
