Audi kicks off huge sponsorship campaign for International Champions Cup partnership

Alex Hayes

July 20, 2015 12:50

Audi has kicked off a large activation in Melbourne to leverage its sponsorship of the International Champions Cup tournament featuring some of the world’s top football teams.

Real Madrid star Gareth Bale entering the stadium

The new campaign centres around the Melbourne Cricket Ground where the tournament is being staged and includes large format out of home, transit and digital, stadium activations, broadcast integration and a social media response lab.

As well as outdoor advertising around the stadium the German carmaker is hosting a fan zone for 400 VIP guests at every match of the competition, which features Real Madrid, Roma and Manchester City, and has demonstrator cars and activations around the ground.

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Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

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