Audi Land of Quattro campaign invites viewers to direct their own TVC
Luxury car manufacturer Audi is inviting viewers to direct their own commercial with the launch of the global ‘Land of Quattro’ campaign executed in Australia by Holler Sydney.
The first locally-produced campaign by Audi was launched last night with a 30 second television commercial that asks viewers to log onto the Audi Quattro website where they can “direct” the next Australian TVC.
Consumers can access reams of footage of the Audi Q5 shot from every angle using quadcopters and car-mounted GoPro cameras using a simulated video edit suite on the Audi Quattro website with a visual timeline to select scenes and camera angles to produce their own 60 second TVC.
Like this – will give it a go “from the couch” as they say. Nice idea.
“We haven’t got any ideas of our own, so we’ll convince the client to run a crowd-sourcing promotion and call it a campaign”.
“That way we might get some ideas from anxious filmmaker wannabes, and because the T&Cs let us own all content, we’ll get a campaign for free. And if the client falls for this, they’ll fall for anything.”
– allegedly overheard conversation between stubble and ponytail hipsters wearing ironic T-shirts.