Audi Q3: for the ‘forward-thinking driver’

Audi has launched an integrated campaign to support the launch of its new vehicle, the Audi Q3.

The campaign, titled ‘Destination n3xt’, uses an augmented reality iPhone app, a mobile site and ambient execution to support the TVC as well as print and homepage takeovers.

The vehicle is positioned as a luxury urban SUV for ‘forward-thinking drivers’.

The augmented reality app allows consumers to see and interact with a Q3 to change exterior colours and wheels as well as activating hotspots with information about the vehicle.
The campaign was executed by agency DDB Group’s Rapp Sydney.