Audible slashes audiobook subscription price to lure new customers
Cynthia Chu, global chief financial and growth officer at Audible, spoke to Mumbrella about the company's new pricing model
Audible is rolling out a new lower-priced standard membership tier across key global markets, including Australia. The Amazon-owned audiobook streamer has been testing the new plan in some markets.
For $8.99 a month, Standard subscribers can select one title each month from the entire Audible collection. The catch: the book is only yours as long as you’re a member.
Before this lower cost standard plan, the cheapest Audible membership cost $16.45 a month.
