Audio streaming on the rise with key advertising demographics, new study finds

Pandora has commissioned software platform Vision Critical to capture listeners’ behaviour across multiple platforms, finding Australians spend 3.4 hours a day on average listening to audio content.

The ‘Share of Listening Australia’ study set out to compile consumers’ listening behaviours, detailing their time spent listening, channels they tune into and the devices used. The study also notes the time, date and location of active users.

The study – which will be conducted twice a year – was initially implemented late last year, to provide an independent representation of the changing listening patterns of Australians.