Trust in traditional media at record low as online sources rise ‘Trust Barometer’ reveals

January 17, 2017 2:05

Faith in traditional media has hit an all-time low in the era of fake news and growing social media influence, with a global trust barometer revealing the public’s largest ever drop in trust across the four key institutions of media, business, government and NGO’s.

Source: 2017 Edelman Trust Barometer Global Report

The 2017 Edelman Trust Barometer conducted by PR firm Edelman Intelligence found trust in traditional media at an all time low – falling five points on last year – since Edelman began tracking trust in 2012, with only 57% of people agreeing they trust the media.

Australia had one of the lowest levels of trust in the media industry dropping 10% from last year, leaving only 32% of people trusting the trade.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.