Audioland: Specificity the key to cut through in a saturated podcast market experts assert
Specificity in podcast content is key to cutting through in a crowded market according to a special panel of podcast creators hosted at Mumbrella Audioland yesterday.
“I think there are so many podcasts out there where it’s two friends deciding that they love having a chat and maybe they should launch a podcast together,” said Shameless Media co-founder Zara McDonald speaking on a panel at Mumbrella’s Audioland conference in Sydney on Thursday.
“Definitely in 2023 we’re in a place where you need to have more specificity with your idea for it to cut through,” she continued.
