Audit body and Nielsen agree last minute deal to stop audited traffic data going dark

Tim Burrowes

September 2, 2013 10:00

Audience measurement company Nielsen and industry body the Audited Media Association of Australia have agreed a last minute deal which will avoid members being without audited numbers in September.

Late last week, Nielsen – which is not participating in the AMAA’s tender for a new provider – agreed to go on supplying numbers for a further month.

The move came after the auditor wrote to members to warn them that audits would go dark during September.

The AMAA – the industry body formed after the merger of the Audit Bureau of Circulations and the Circulation Audits Bureau – called the tender in May after four years using Nielsen’s Market Intelligence service.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.