Nielsen faces tender to retain Audited Media Association web audit contract

May 6, 2013 12:03

The Audited Media Association of Australia has announced a tender for web measurement technology providers to provide services for its web audit service currently offered by Nielsen.

The AMAA offers audits of the publishers digital and print circulation numbers.

The move comes only weeks after rival body the Interactive Advertising Bureau, mainly representing Australia’s largest online publishers, extended audience measurement company Nielsen’s contract as the preferred provider of online audience measurement for the industry body without a tender.

Interested parties in the AMAA will be required to provide metrics including page impressions, unique browsers and unique devices. The AMAA hopes eventually to include audience measurement and viewable impressions in its online auditing service.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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