Aussie Apples signs six-figure sponsorship deal with Netball Australia

Australian apple farmers have come together under the Aussie Apples branding to sponsor the new-look Netball League as women’s professional sport continues to attract more viewers, larger crowds and increased commercial backing.

The three-year $600,000 sponsorship deal and corresponding campaign will encourage Australians to ‘Get your crunch on’ and is the first of its kind for Australian apple growers.

The sponsorship will include high-profile brand exposure at international and national netball games, as well as access to Netball Australia’s prime-time, free-to-air television broadcast and player promotions. The partnership will also include the development of a “grassroots healthy eating program”, ‘Fresh Step’. As part of the deal, Aussie Apples will deliver apples to netball carnivals and professional games across the country throughout the 2017 season – distributing the fruit to more than 324,000 young netball players.