Aussie Apples unveils first campaign from newly appointed creative agency The Works

Aussie Apples is positioning itself as an “on-the-go snack”, as opposed to processed foods, in a new campaign from newly appointed creative agency The Works.

The ‘Refresh Yourself’ campaign, running across outdoor, point-of-sale, social and digital channels urges consumers to opt for an apple as a snack that will deliver a “uniquely refreshing and reviving experience”.

Luke Westley, marketing services manager for Aussie Apples at Horticulture Innovation Australia said: “The industry has been in growth in recent times and we believe that this campaign will resonate with younger Australians were we see further growth opportunities. We are really impressed with our new creative and with The Works”.