Aussie moves $12m media account from Ikon and Switched On to Initiative

February 10, 2020 9:48

Mortgage brokerage Aussie has appointed IPG Mediabrands’ Initiative to its $12m media account following a competitive review, ending the brand’s relationship with WPP agencies Ikon and Switched On.

It’s the second account win in as many months for Initiative, which last month added Goodman Fielder to its client line-up.

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Brittney Rigby

Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.

Topics

Aussie Ikon Initiative Melissa Fein Sascha Hunt Switched On

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Aussie moves $12m media account from Ikon and Switched On to Initiative

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