Industry watchdog clears KFC ad targeted by Collective Shout
A KFC ad targeted by Collective Shout has been cleared by the ad watchdog.
Collective Shout campaigns against the sexualisation of young girls and women and said the ad relied on the “boys will be boys” trope and perpetuated sexist gender stereotypes.
The ad depicts a young woman adjusting her appearance, including her breasts, relying on her reflection in a car window. She is unaware young boys are ogling her from within the car until they wind down the window.
The ad worked. In my local KFC there has been a 73% increase in people asking for breasts in their “Two Piece Feeds”
A clever ad says it all. Not only good for a giggle but non-offensive to most open- minded viewers and as far as the boys being “shocked” – give us a break – they are more street savvy then most of us!
Happy that Collective Shout and its extremist standards had a loss here. Perhaps now they’ll think twice before wasting the Ad Standards community panel’s time.
Pleased that Collective Shout took an L on this one!
We aren’t talking mindless, blatant sexism like the Ultra Tune ads… this was quite funny and inoffensive.
Common sense prevails!!!!!
I’d suggest to Ms Liszewski that the very nature of this complaint contributes to “….a lesser view of women…” There certainly is the occasional sexist TVC but commonsense should tell you that this isn’t one of them.