Aussie optimism bucks global trust trends

The CEO of Edelman Australia has highlighted unexpected optimism in the local market, with Australia recording the biggest improvement in trust among Western economies.

Tom Robinson, who will unveil the Edelman Trust Barometer 2026 for Australia at CommsCon on 25 March, flagged the nation as a standout for its rise in institutional trust, despite what media headlines might suggest.

While local findings are yet to be released, Australia emerged in Edelman’s recent global Trust Barometer as gaining a stronger sense of unity following last year’s federal election, moving from a “state of distrust” toward “neutral territory.”