Red Rooster moves social media account to Kill Boring Dead

Australian chicken chain Red Rooster has shifted its social media duties to Melbourne independent agency Kill Boring Dead.

Mumbrella understands that Leo Australia, which also handles Red Rooster’s creative brief, previously handled the fast food chain’s social media, taking it over in 2024 when incumbent White Grey was folded into AKQA.

The Publicis-owned creative agency acquired the chicken brand as a client in June 2018, after Craveable Brands — the holding company that owns Reds and fellow chicken outlets: Oporto, Chicken Treat and Chargrill Charlie’s — instigated a multi-agency pitch.