Aussie poised to Crash the Superbowl as Doritos’ competition enters final year
An Australian entry has made the final cut in this year’s annual Crash the Superbowl make-an-ad competition for Doritos, which awards the winner’s effort with a coveted $US2 million ad slot during the gridiron extravaganza.
It’s the third straight year an Australian ad has made the final three, although American-made ads have traditionally triumphed.
Peter Carstairs, a director with production house Mrs Smith, created the ad – which features a woman having an ultrasound while her partner munches on Doritos – which puts him in line to capture the $US1 million first prize.
The winner will also have the opportunity to work with Zack Snyder, director of Batman vs Superman.
The Australian ad is by far the best. Clever idea, original and always makes you laugh after multiple viewings. Well done to all involved.
Wow.
Pete’s is by far the best, if you don’t win Pete demand a re-count!!
The Aussie ad beats the others hands down. Bravo!
Really good ideas, great executions.
Hope our Aussie gets up!
Although judges always like anything featuring a celebrity …