Aussie poised to Crash the Superbowl as Doritos’ competition enters final year

An Australian entry has made the final cut in this year’s annual Crash the Superbowl make-an-ad competition for Doritos, which awards the winner’s effort with a coveted $US2 million ad slot during the gridiron extravaganza.

It’s the third straight year an Australian ad has made the final three, although American-made ads have traditionally triumphed.

Peter Carstairs, a director with production house Mrs Smith, created the ad – which features a woman having an ultrasound while her partner munches on Doritos – which puts him in line to capture the $US1 million first prize.

The winner will also have the opportunity to work with Zack Snyder, director of Batman vs Superman.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.