Aussie-Pom beach rivalry in new CommBank cricket ad
An overly competitive beach cricket game between an Aussie and a Pom forms the backdrop to CommBank’s new ad campaign to promote its sponsorship of Cricket Australia.
The campaign – from M&C Saatchi – promotes a competition to win a trip to the UK for The Ashes which begin in June.
The ad features Aussie cricketer Pat Cummins – “cousin Pat” – being brought in to help the Australian family in the Beach Ashes.
View the ad:
CommBank… sorry they completely lost me during the Olympics campaign and that silly ‘CANT’ campaign, and I dont know whether they can recover??? Not interested in any of their advertising anymore.
The whole Australian team players playing beach or backyard cricket is very tired now.
Why spend the money for a new shoot? We could re-edit the bomb ad with them trying to get into the MCG. And is this money well spent on a team that can barely score 70 or goes off if their hair gets wet?
When I was working at Singos circa 2001, this was the shit we were coming up with then. Comon Aussie Comon! Is that all there is?
It’s not all bad, there’s some contrived done before stuff but there’s also a couple of little decent moments too.
Why do we wear green when playing ODIs?