Aussie programmatic ad spend to pass $1.6bn next year, predicts Zenith

November 20, 2018 11:29

Over two thirds of Australian digital display ad spend will be bought through programmatic platforms by 2020, Zenith has predicted in its latest Programmatic Marketing Forecasts report.

In the report, Zenith claims programmatic will account for 67.2% of Australian digital display spend and have a 27% share of the overall local digital advertising market.

Zenith’s Nickie Scriven: ‘In Australia we anticipate that a number of new channels will be transacted programmatically’

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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