Aussies have big plans for 2022: Here’s how brands can help them realise their ambitions
From buying a new home to finally making that overseas trip, Australians have some big ambitions this year. Gumtree digs into fresh research that reveals our big plans for 2022, and considers how marketers can help customers as they turn over a new leaf.
The past few years have been so unprecedented that ‘unprecedented’ was named the People’s Choice 2020 Word of the Year. The pandemic has utterly upended our lives, changing how we live, work, and communicate, and shifting our consumer spending habits faster than any other global event.
The research, which surveyed 1,255 Gumtree Australia users, has revealed Australians’ top three priorities in 2022 as brands look to build stronger and more meaningful relationships with their customers. The research uncovered Australians’ changing perspectives regarding travel, finance and lifestyle investments.
Erin Holt, Head of Partnerships at Gumtree Australia
Gumtree connects brands to life’s full circle. Reaching 1 in 3 Australians across hundreds of shopping categories, Gumtree is the connection point for Australians trading in their local neighbourhoods, living in the mix between pre-loved and new. Gumtree’s vision is to become Australia’s number one native advertising and audience offering, providing marketers with an opportunity to tap into the growing multi-billion dollar Circular Economy.
