Aussies most likely to consider online car retailers for next vehicle purchase: YouGov report

Andrew Banks

October 24, 2022 9:48

The pandemic escalated digital transformation, which – in the auto industry – options for where, when, and how, consumers can buy a car.

Australians appear to have embraced this digitisation, according to findings in YouGov’s latest report.

One in five will consider online retailers for their next vehicle purchase (21%) – the highest of the 18 surveyed markets, together with America – while Denmark (6%), Mexico (10%) and Canada (12%) were at the opposite end of the spectrum and least likely to consider online retailers.

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Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

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