Australian marketers, or their procurement teams, are asking too much of agencies in pitches, according to new research by marketing management and pitch consultancy TrinityP3. The inaugural report, 'The State of Pitch', saw TrinityP3 survey agencies for their views of 77 pitches ov...
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'Too many marketers are applying a one-size-fits-all approach': TrinityP3 reveals inaugural 'The State of the Pitch' report