Most Aussie media professionals set to retain or increase investment in programmatic DOOH in the next 18 months

Andrew Banks

October 12, 2022 1:32

Global digital out of (DOOH) home supply-side platform, VIOOH has released its annual programmatic DOOH research paper. The findings show the future of programmatic DOOH looks bright with investment increasingly coming from new budgets or being moved from other traditional and digital channels.

This increase in demand is due to Australian buyers continuing to value the precision, efficiency, and effectiveness of transactions that programmatic trading provides to DOOH, along with its ability to enable DOOH to act as both a broadcast and direct response channel.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

Topics