The new marketing mandate: download Salesforce report on growth marketing today

The changes and challenges of 2020 have seen businesses of all shapes and sizes refocus under pressure. The right marketing is now seen as a critical tool for growth, and even survival.

Download the Salesforce Marketing Intelligence report today.

Marketers need to ensure they have the data and measurement systems in place to support their plans. 

Prior to the events of 2020, the increasing sophistication of martech and measurement systems had seen a shift in expectations for marketers within organisations. As the outcomes of their work have become more quantifiable, a focus has evolved from stewardship to growth –  of both brand and bottom line. Furthermore, marketers have become responsible for driving the cultural and technological transformation in their businesses to support this growth.