Head to Head: Do brands deserve a second chance after being ‘cancelled’?
In this series, Mumbrella invites senior PR professionals to share their opposing views on the industry’s biggest issues and talking points. This week, N2N Communications’ Katarina Farrell and Sefiani’s Nicole Schulz go head to head on reputation rehabilitation.
“Cancel culture”. It was the Macquarie Dictionary’s word of the year for 2019, defined as “the attitudes within a community which call for or bring about the withdrawal of support from a public figure”.
When a brand is cancelled, there can be a crippling boycott of its products and services. And as consumer voices grow louder through social media and their expectations are pushed higher, brands are being forced to reflect upon their approaches to diversity, ethical principals and social purpose.
? WORD OF THE YEAR 2019 ?
Announcing the Macquarie Dictionary Committee’s Choice Word of the Year as ? CANCEL CULTURE ?! Find out why this word was chosen and our three Honourable Mentions and the rest of the shortlist on our website. https://t.co/aeGZyMEwfd pic.twitter.com/6xeyyfA6ms— Macquarie Dictionary (@MacqDictionary) December 1, 2019
