Gaming Association updates profile of average ‘gamer’, number of older players surges
The industry association representing the interactive gaming sector says the average person who plays video games is 33-years-old and could be male or female.
New data commissioned by the Interactive Games & Entertainment Association (IGEA) found that the average age of a ‘gamer’ continues to defy the stereotypical teenager and in fact grew by one year to be 33 years old. The data found 47 per cent of players were female.
The Digital Australia Report 2016 saw Bond University interviewing more than 1200 households about their use of interactive games, with report author Dr Jeff Brand arguing: “While the presence of video and computer games in Australian family homes remains stable, we’ve observed growth in the proportion of the population who plays, including parents who play with their children, which has increased from 86 per cent in 2013 to 90 per cent in 2015.
A full copy of the report is available here, if anyone would like to know more:
http://www.igea.net/wp-content.....-Final.pdf