Growth is a key mandate for today’s marketer: Download Salesforce Datorama’s free report today

In decades past, a marketer’s role was centred around protecting and strengthening a brand’s identity, capturing leads to pass on to the sales team, and acting as a steward of the brand. However, in today’s world, marketers are moving from their traditional roles towards a broader mandate focused on driving overall business growth.

While marketers have always been accountable to both their customers and their business, with budgets under increased scrutiny – especially since the COVID-19 pandemic – marketers are facing increased responsibility to show return on investment (ROI) for every single marketing dollar spent. In this new role, driving business growth is critical.