Aussies’ online shopping habits revealed in new IAB data
Online shopping is a significant part of Australia’s retail landscape, with 83% of online shoppers making purchases each month.
Data released by IAB Australia and Pureprofile found that consumers are seeking value, with more shoppers prioritising lower prices and discounts and 62% switching products and brands to find cheaper alternatives.
When finding the best offers, shoppers use a range of price and product discovery options.
