Australasian agencies perform well in Creative Effectiveness Lions

Tim Burrowes

June 18, 2013 9:27

Australia and New Zealand had a strong showing in the Creative Effectiveness Lions in Cannes.

Of the seven trophies awarded in the sought-after category, two went to Australian and one to New Zealand.

The category recognises previous Lion-winning entries that demonstrate that as well as being creative they delivered actual results.

The Grand Prix was picked up by Wieden + Kennedy Amsterdam for heineken’s Legendary Journey campaign.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.