Australia called out in strong Publicis earnings call
Microsoft's Satya Nadella and Publicis' Arthur Sadoun announce the Marcel AI platform in 2018, one of the underpinnings of the holdco's current success
Publicis Groupe’s long-term investment in AI is paying off, with the holdco reporting standout organic growth globally and with Australia explicitly called out for “strong performance” in 2025.
Organic revenue was up 6.2% in Asia Pacific in Q4 and 5.8% for the full year, with growth in China explicitly called out at 6% and India and Australia also singled out for praise. No other Asian markets were named.
Globally, Publicis reported 5.9% organic growth (“despite tougher competition”) for full-year growth of 5.6%, which it attributed to AI products and services and new business wins.
In terms of business divisions, Connected Media — which includes planning, buying, performance, retail media, creators and influencers — was the growth engine, contributing 60% of group revenue and called out as “high single digit growth” (ie 8-9%, see graph below).
The Technology division, Publicis Sapient, was one of the few less celebrated areas, with “slight growth” in Q4 which was attributed to “client cautiousness”.
“Since the rise of GenAI three years ago, the growth model we have built means artificial intelligence is not a headwind for Publicis, but a strategic driver of growth and margin expansion,” CEO Arthur Sadoun said in a press release.
Sadoun emphasised the company’s ambition to be the industry’s MVP, or “most valuable partner” (MVP also stands for “most valuable player” and “minimum viable product” in different contexts).
Publicis did not promise a boom year in 2026, but forecast continued steady growth of 4%-5%.
As seen in the graph below, Asia Pacific is the holdco’s third biggest region after Europe and North America.
