Australia Post celebrates the cultural cache of postcodes in new nationwide campaign
Aus Post's new campaign explores the "cultural significance that goes far beyond four numbers in a box."
Australia Post is celebrating the cultural significance of postcodes in what it is calling its “largest national brand campaign to date”.
The work, from Droga5 ANZ, highlights how the humble four-digit postcode can elicit feelings of pride, competitiveness, or simply act as shorthand for a community and its unique attributes.
Australia Post is, of course, the binding agent that connects all 2,655 Australian postcodes.
