Australia Post launching retail media network
Australia Post is launching its first in-store retail media network, in partnership with oOh!media’s retail marketing arm, reo.
The network will initially launch across 60 Victorian locations, with reo handling the media sales.
Aimee Dixon, general manager enterprise brand and retail marketing at Australia Post, explained that “leveraging our physical footprint” will allow the carrier to “expand the value we deliver to businesses across Australia.”
Australia Post needs to improve its core business operations. My parcel has been processed 18 times, traveling from NSW to South Australia and back to NSW, and is now sitting at Regency Park in South Australia again.
Tell Australia post to STOP CLOSING down our post offices which are an essential service to our community! Focus on what you are supposed to do! Australia Post is a joke!
Australia Post needs a complete restructure. It should not longer be a business that operates to make a profit, but instead become a government service that is paid for and subsidised.
So AusPost will extend its already ridiculously long customer wait times—what it calls “dwell”—to shove yet more unwelcome advertising before unwilling customers’ beleaguered eyeballs.
How will it compete with the phone everyone holds in their hand as they wait 20–30 minutes for the privilege of dropping off a parcel to a surly agent for overpriced delivery?
Just another reason not to visit a post office.
I fear we’re not far off having ads inserted into our dreams, with a paid option for an ad-free experience. This timeline truly is the worst.
This is probably Australia Post’s third attempt at in-store digital media. Definitely not the first!
A really bold move from oOh media’s Reo team, Aus Post network, are they serious? Lame, just another way to get a screen count up!
A really bold move from oOh media’s Reo team.. an Aus Post network, are they serious? This seems backwards and just a way to get screen count up, as a media buyer I have no interest in this network.