Former Icon and Ogilvy PR leaders launch new indie comms agency
A new independent communications consultancy has launched, focused on “transforming complex concepts and challenges into truly human stories”.
Founded by five senior industry leaders – Miriam Wells, David Radestock, Emma Bridgeman, Georgia Lawson, and Gabrielle Gray – Allegory is the latest to offer clients a combination of “corporate smarts” and consumer engagement.
With decades of combined experience at leading agencies, the five experts will aim to take the complexity of the modern world, and “make it innately human”.
Hi that first press release, and photo tell a lot about the clarity of a new brand. From this I get buzz words and mish mash. Humans first, heart, image humans. The more a company has to remind itself humans are at the centre the more I think they are in the business of flogging stuff people don’t need and managing reputations of companies who lost them.
There’s another story in this – Four of Icon’s most senior folks leave at the same time….leaving what kind of situation for Icon and the clients they served? I get the story around opportunity and the entrepreneurship of building your own agency, but feel like there’s more Mumbrella could look into here….