Australian ad industry less forward-thinking than population says Havas chief content officer

Farrell

Australia’s advertisers are less progressinve than the Australian population according to Havas’ global chief content officer Vin Farrell.

Speaking to Mumbrella, Farrell said the local market, compared to the US, has a culture that is “more digitally savvy and more forward-thinking than its advertising”.

“Its advertising business is focused more on traditional media but I think the community of people and the culture of Australia is more digitally savvy then it’s being served,” he said.