Australian ad market forecast to grow 6.7% YOY: Dentsu

Darcy Song

July 14, 2022 9:19

Global advertising spend is expected to increase by 8.7% in 2022, according to Dentsu’s latest report.

Global ad spend is now expected to reach US$738.5 billion (A$1 trillion) by end of this year – an adjusted number of last report’s forecast considering a strong year in 2021 and inflation’s impact on consumer demand.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.

Topics

Dentsu Global Ad Market global ad spend Melanie McDonald

Latest

Google reignites campaign against under-16s social media ban

Out-of-home operator Gawk ends relationship with Ooh Media, aims to win ‘divorce’

Digitas Australia gains MD from VML Commerce

Nine and Warner Bros already casting The Golden Bachelor Season 2

Foxtel's plan to bowl over sports fans this summer

Australian ad market forecast to grow 6.7% YOY: Dentsu

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE