Netflix names Microsoft as partner for new consumer ad-supported subscription plan

July 14, 2022 9:07

Microsoft has today been appointed Netflix’s global technology and sales partner to help power its first ad-supported subscription offering.

At launch, consumers will have more options to access Netflix’s content, and marketers looking to Microsoft for their advertising needs will have access to the Netflix audience and premium connected TV inventory.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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