Australian ad market to grow just 0.1% this year predicts Carat
Media agency Carat has hugely revised down its estimated growth for the Australian ad market to just 0.1 per cent for this year, after predicting it would grow by 2.1 per cent in March.
Despite this the Dentsu Aegis network agency has posted some bullish ad spend predictions for Asia Pacific, reckoning that the region will grow 5.4 per cent year on year in 2014 and even faster in 2015.
| Year on year % growth at current prices | ||
| 2014 | 2015 | |
| GLOBAL | 5.0 (4.8) | 5.0 (5.0) |
| ASIA PACIFIC | 5.4 (5.6) | 5.9 (5.9) |
| AUSTRALIA | 0.1 | 0.9 |
| CHINA | 7.6 | 7.9 |
| INDIA | 8.7 | 9.0 |
| JAPAN | 2.0 | 1.7 |
| INDONESIA | 21.8 | 26.2 |
| VIETNAM | 35.2 | 23.9 |
| Figures in brackets from previous forecast in March | ||
The numbers are a gloomy prediction for the local ad market, which has remained flat over the last year according to Standard Media Index data.
Figures are calculated based on ad spend data net of negotiated discounts and with agency commission deducted, in current prices and in local currency. The agency does not provide actual spend figures, only percentage growth projections.
