Australian ad spend cools down in May as political dollars depart: SMI

Darcy Song

July 4, 2023 9:48

The Australian advertising market has recorded a slower May, with a headline decline of 6.8% year-on-year due to extraordinary government spending in 2022.

There was a $41.2 million fall in political party category ad spend and a $12.4 million hit from general government advertising.

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Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.

Topics

ad spend SMI Standard Media Index

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Australian ad spend cools down in May as political dollars depart: SMI

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