Australian advertising market dipped in 2024: Guideline SMI

Nathan Jolly

February 3, 2025 2:59

The total value of agency bookings in Australia last year fell by 0.9%, despite strong year-on-year growth in various sub-sectors.

This is according to the latest Guideline SMI report, which showed record market share for both digital and outdoor media, and double digit growth for cinematic advertising.

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Nathan Jolly

Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.

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Australian advertising market dipped in 2024: Guideline SMI

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