‘We look forward to making our case’: Google responds to rural publisher class action

Google has responded to a mounting class action suit against it from rural New South Wales publisher, the Riverine Grazier.

Last Thursday, law firm Maurice Blackburn Lawyers revealed that the Riverine Grazier would be taking Google to court on the grounds that the technology company’s ad tech platforms were dominating the open display advertising market – a move that allegedly results in local publishers not earning fair income from their digital advertising.

“Our online stories are read across the globe, and our website is accessed by readers every single day, yet the remuneration to us from using Google’s services is a pittance. We think it is unfairly low,” the Riverine Grazier’s general manager, Krista Schade, was quoted as saying in the statement.