Sydney agency Now Screen unveils global digital work for Gatorade

Sydney agency Now Screen is teaching Americans how and why they should ‘fuel’ themselves with electrolytes, protein and carbohydrates in a new content series for Gatorade.

The campaign ‘Fuel School’ uses ‘everyday’ sportsman and sport analogies to communicate how the ingredients found in Gatorade can help athlete’s bodies keep up their nutrient intake during intense activity.

‘Fuel School’ aims to tell consumers who engage in intense physical activity why they need Gatorade.

A first piece of content explains why electrolytes are important through a baseball analogy, a second uses the NFL to show why carbs are important for a game, and a third piece of work uses a basketball analogy to help Americans understand why they need protein for recovery.