Australian Beef fuels Brisbane Broncos in new MLA campaign from The Monkeys
Australian Beef has launched a new campaign highlighting beef’s importance in a healthy and nutritious diet, created by The Monkeys, part of Accenture song, for Meat & Livestock Australia.
Taking cues from Australian Beef’s 2021 Olympics spot, “feed your greatness”, the new “Beef at your best” campaign is set inside the Brisbane Broncos high performance centre, using a mockumentary style interview with Brisbane Broncos ‘member’, General Assistant Lance, who tells the camera how beef’s nutritional benefits helps both himself and the team to perform at their best.
