Australian Beef signs on six Olympic ambassadors and launches a contents series following their journeys to the Games
Australian Beef has signed on six ambassadors ahead of the 2020 Tokyo Olympic Games, including Paralympians Eliza Ault-Connell and Scott Reardon, rugby sevens player Emilee Cherry and vice captain Lewis Holland, Hockeyroos co-captain Emily Chalker, and basketball player Chris Goulding.
The ambassadors will feature in Australian Beef’s content campaign which will follow each athlete and tell the story of how they each reached the elite level that they are at today.
The content series kicked off with the stories of Ault-Connell and Reardon, shining a light on the communities, coaches and families who have helped them along the way. The series will also carry messaging about the importance of beef in a healthy lifestyle.
