Australian Fashion Council taps Bashful Group for Fashion Week 2025

January 17, 2025 2:57

The Australian Fashion Council has engaged independent agency network Bashful Group for Fashion Week 2025, to lead strategy, creative, social, and event production.

Leveraging Bashful Group’s leading agencies – SMILE and New Moon – the partnership will celebrate the innovation and creativity of the Australian fashion industry.

The groups relationship with Fashion Week dates back to its inception, as CEO Simon Bookallil was one of the founders and creative director of the event. In 2025, he will help guide the reimagining of Fashion Week for the new age.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.