Australian Financial Review launches new brand campaign built on idea of ‘know you know’

August 27, 2015 11:34

Fairfax Media’s national business newspaper The Australian Financial Review has launched a new brand campaign, created by The Royals, built around the idea of showcasing the masthead’s deep coverage of business, political and the financial worlds.

The campaign is built around the idea of ‘know you know’ and launched today with a wrap around of the Financial Review newspaper and a home page buyout of the afr.com website.

“The Australian Financial Review talks to Australia’s business people, executive decision-makers, sophisticated investors, political insiders and those who want to be among them,” said Michael Stutchbury editor-in-chief of the Australian Financial Review, in a statement.

https://youtu.be/3t-ADH7Soc0

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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4 COMMENTS

Nice 27 Aug 15

but similar in strategy to http://www.leadenhall.com.au

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minnie 27 Aug 15

I doubt it will do anything to turn around the AFR’s plummeting circulation. And with a still large and very well paid editorial staff, I doubt the paper is even breaking even these days.

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Nuff said 27 Aug 15

Newspapers are in trouble cause print’s old fashioned
No problemo, let’s solve that with a long-copy print campaign…

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TheFacts 27 Aug 15

Actually latest circ figures show sales of the AFR Weekend jumped significantly recently. Fairfax’s most recent financials show the metro newspaper division has stabilised.

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