Australian Grand Prix appoints Visual Identity to handle digital account
The Australian Grand Prix Corporation has appointed independent full-service agency Visual Identity (VI) to handle the digital requirements of the 2014 Australian Motorcycle Grand Prix and the 2015 Formula 1 Australian Grand Prix, Mumbrella can reveal.
The account was put out for pitch in May as the Grand Prix was looking to drive the brand’s online presence as it aims to become a digital leader in the sport and entertainment industry.
Misha Horsnell, Australian Grand Prix Corporation group manager of marketing, said: “Throughout the pitch process, VI demonstrated an excellent understanding of our brief, impressing us with innovative concepts. Ultimately, vi presented an overall digital service package that met the key objectives of the business in this space.
