Australian Grand Prix wants digital partner with goal to become a digital leader in global sports

The Australian Grand Prix is looking for new digital agency partners to drive the brand’s online presence as it aims to become a digital leader in the sport and entertainment industry.

Having been working with agency OMQ on an interim basis, the organisers of the Australian Grand Prix and local leg of the Moto GP world tour is looking for an agency to build its standing online.

Its digital content specialist Nik Shetty told Mumbrella: “We’re wanting to take the next step in increasing our digital assets and looking to partner with the right digital partner.

“It’s becoming more and more evident that people are spending more and more time online and given that a key focus for our digital assets is to sell tickets, we wanted to be optimised for all forms of digital platforms whether it be your desktop, mobile or tablet.”