Australian Grand Prix Corporation releases TV ad as search continues for creative agency

The Formula One Australian Grand Prix has used still imagery for the first time in a 30-second ad from AJF that will be hosted online for the next month before hitting TV screens in the new year.

The switch away from moving images of the race  has been designed to “achieve great impact” and differentiate it from the host of other sporting events including the Asian Cup, Cricket World Cup and Big Bash cricket.

https://www.youtube.com/watch?v=itVxgq-TCOk&feature=youtu.be

The ad is narrated by former F1 world champion Damon Hill who “added to the authenticity of the package” by speaking off the cuff and not from a script, according to the Australian Grand Prix Corporation.