Australian Institute of Management focuses on effects of decisions in new campaign
The Australian Institute of Management (AIM) has rolled out a new campaign aimed at communicating that great managers and leaders make decisions every day that effect people’s lives in an effort to highlight the importance of the right management training.
Created by independent creative agency The Twelfth Window, the TV ad utilises split screens to visually convey the impact of ideas and decisions.
Group executive brand and stakeholder Jacinta Crabtree said: “We are a well-known brand but we haven’t been overt about telling our story publicly. This campaign will change that.
Oh dear. Are you sure this campaign wasn’t launched 20 years ago? It’s very mundane and downbeat for what should be quite a motivating and thought leading brand.
Underwhelming, I was expecting more from an organisation like AIM. Think they are confused about what they are trying to achieve. A campaign for a campaign sake. Don’t like, try again and get some real emotion and meaning into it.